Crafted in Tandem
Brand Development | Creative Design | Website Creation
Thank you both so much for all of your hard work getting everything across the finish line! It looks absolutely amazing. I'm so happy with how everything has come together, and I really think you've captured the vision I had for Crafted in Tandem. I can't thank you enough for all the time, effort, and creativity you've put into this project! I really appreciate you both working with me to bring this to life.
Victoria McKinney
Founder
Crafted in Tandem
What We Created
We started the brand development by creating a logo and logo badge that set the feel for the entire brand, giving it a creative, representative, modern design that gave it the modern heritage style the brand was searching for. We then took a strategic approach using color theory to develop a series of color pairings that would guide the fabrics and patterns available in all of the project kits that would continue the warm, vibrant, heritage style for the brand. We also developed a comprehensive design template using the new branding for all of the instruction guides that would be packaged with each project kit. Finally, we developed the full online shopping website that pulled in all of the brand's styling and messaging to create a warm, welcoming, easy-to-use website that featured the brand's identity, story, and value to each and every customer.
Website Design
Logo Design
Logo Badge
Color Pairings
Instruction Guide Template
How We Approached It
Our Process:
We considered all of the elements that had to be developed, how they would be connected, where they would be available publicly, their part in the larger identity would support the overarching brand and create meaningful customer engagements. That included creating messaging structures, digital wireframing, logo iteration, color strategy, and more before even getting into the creation of the actual brand assets.
Where We Started
Our Approach:
We worked closely with the client to get a full understanding of what they wanted the intention of the brand to be, how they wanted it to feel to customers, and the story that would define its identity as a new business. We conducted a thorough audit of the business strategy, original messaging, designs, initial web framework, and required brand assets and created a comprehensive set of recommendations, proposed guidance, and overarching brand presence that would highlight the true identity that the brand wanted to be.
