Equity Principle Consulting
Digital Strategy | Creative Design | Website Creation
Brandspoke Creative House did an excellent job in redesigning my website. They brought my vision to life and it was such a pleasure working with them. I've seen their brand & marketing expertise up close and personal on a bigger scale at a local IT company, and I know they would be the team to work with in my project. The results speak for themselves. Thank you!
Luaskya Nonon, Esq.
Founder
Equity Principle Consulting
What We Created
The new website to prominently and consistently displayed the new brand throughout the site, featuring new vibrant colors, a focus on real photography, and a humanized visual approach that is warmer, more welcoming, and showcases its personality. Content was restructured and flowed to be more engaging and easier to read, and new interactions and dynamic content were added to modernize the site and give visitors a more engaging experience. Finally, new messaging was integrated into the site to present the purpose, experience, overarching value the business provides to clients, and the principles it follows to show customers the strong dedication it has to its clients.
Our Approach:
We conducting a full website audit and provided results and recommendations for design, messaging, content flow, navigation, brand application, interactions, structure, metadata, accessibility, and user experience. That was built into a series of site wireframes and concepts to show the intended vision and layout for the new site. Finally, the site was designed with a new brand application, more interactions, a user-friendly content flow, prominent value messaging, and a focus on humanizing the business with imagery, colors and design that are more modern, welcoming, and represented the personality of the business and the founder.
How We Approached It
Original Website
Website Audit
Wireframing
Web Design
Our Approach:
We worked closely with the client to get a full understanding of how their business had evolved, the need for the website redesign, their new brand presence, updated messaging, and the desire to show more of their brand's personality. We conducted a thorough review of their brand guidelines, existing and new messaging, and built out a comprehensive plan that fit the budget and requested timeline. The client was involved in the process every step of the way with full visibility to schedules, statuses, approaches, and decisions.
Where We Started
