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Brand Audit | Creative Design | Website Redesign
Our Work
Project Overview
In this project we conducted a comprehensive brand audit of the organization's presence, provided creative strategy and brand guidance development, and performed a full website redesign to improve the online experience.
You all are the BEST! Thank you for all of your hard work. The website and mobile site are more than I expected and we're very pleased.
Rhonda Logan
Founder & Executive Director
Brand Audit
Our Approach:
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Started with a thorough audit of the website, messaging, terminology, visual designs, metadata, analytics, social media, and tools.
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Established a baseline for the existing brand
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Personally reviewed our simple, clear brand report covering our findings and guidance for improving the brand identity.
Creative Strategy
Our Approach:
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Conducted a full audit of all existing designed materials and guidance docs.
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Developed a brief set of brand guidelines to ensure a consistent brand image across all of the organization's materials.
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Designed multiple templates to simplify content creations and apply consistent branding.
Website Redesign
The primary focus of the project was a full website refresh to make it more modern, memorable and easy to use to create an interesting experience from the moment they enter to the time they leave. This included a full redesign, brand application, content and story flow, navigation updates, user experience and interaction improvements, simplifying data collection, creation of background metadata and descriptions, site indexing for search, and revising backend site templates for easier maintenance.
