Outer Banks Workforce Network
Brand Development | Creative Design | Website Creation
I absolutely love how everything turned out for the OBX workforce Network. It feels good too be able to put things out in the world that I know look professional and compelling. Thank you for helping me do my job well
Whitney Knollenberg, PhD
Associate Professor, Department Extension Leader
North Carolina State University
Our Approach:
We started with a comprehensive understanding of the intention, purpose, and mission of the organization and what the brand was intended to represent. A full brand packaged was developed with color palettes, fonts, imagery, and moodboard that set the tone and vibe for the brand personality while multiple logo sets were developed to narrow down the version that would best represent the brand identity. The final logo set included a primary, secondary, and emblem badge in multiple brand colors and applications.
Brand Strategy & Logo Design
Our Approach:
To promote the organization, we developed a variety of branded, customizable print and digital graphics and templates that the organization can use to promote their activities and engage the community and provide network members options for co-branding with their own local businesses. These included graphics for social media newsletters, and organizational flyers.
Branded Assets Design
Website Redesign
To complete the brand creation, we developed a new organizational website from scratch. The client wants a site that was simple, professional, casual, easy to manage, and one that represented the vibe of the area and its residents. This site included the a visual design that represented the new brand identity, the organizations key messaging, an intuitive navigation and interface, and functionality that allowed members of the workforce network to easily and quickly find the relevant information for them to keep them updated on the organizations activities and provide communication with new and existing members.
